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Case view
A brighter way into aesthetics
OrangeTwist is an elevated aesthetic med spa offering cutting-edge treatments that deliver real results across 24 locations in the US.
Care with a twist
OrangeTwist positions aesthetic treatments as an approachable part of feeling good in your own skin. This concept case imagines a digital treatment shop with that same optimistic energy.
Visitors move naturally between face, body and skin services, guided by visual stories and concise explanations. Each journey leads towards the right treatment and a nearby centre.
A brand made to explore
Confident colour, expressive imagery and an easy-to-follow structure make room for both inspiration and useful detail.
Explore the project
Drag to explore
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Care with a twist.
Example metrics for local discovery, booking engagement and conversion.
Local page visits
Booking clicks
Booking conversion
