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We build better businesses

We help ambitious brands and founders become digital leaders

Bolts by Zeus is a digital growth partner built exclusively for healthcare companies, private aesthetics clinics, medspas, pharma and device brands.

We cover the full stack, from website design and SEO to paid media and lead attribution, working alongside our clients as an embedded digital partner rather than a traditional agency.

We are a team of aesthetic industry professionals with 60+ years of combined experience supporting leading brands and clinics in this space, so there's no ramp-up time — we understand the market and the patients from day one, and we move fast because of it. Every channel we run ties back to one thing: turning online demand into measurable, trackable growth.

Our Services

1

Digital Consultancy

Clarity before clicks. Strategy before spend. We diagnose the problem, map the customer journey, and set clear success metrics before we build anything — every project is designed around measurable outcomes, not deliverables for their own sake.

2

Web Design & Development

Websites for aesthetic clinics, medspas and medical providers. We build high-performance clinical and practice websites in weeks, not months, with SEO-first structure, custom content, and the booking and tracking systems needed to turn visits into enquiries.

3

SEO & AI Marketing

Search engines and ai LLMs are where customers start to discover your brand and being visible means more than keywords. It is about building authority, in a smart, scalable manner. Our approach to SEO ensures your site is built on strong technical foundations which are aligned to the right on/off site content strategy with actions that drive actual results fast.

4

Paid Media

We believe in ‘strategy before spend’ - paid media built around your business goals, not agency commissions. We plan, run and optimise campaigns on performance and return, always connected to your wider strategy rather than run as a standalone channel.

5

Lead Management, Attribution and Data

Understand where your leads come from, how they convert, and what they're worth. We implement tracking, attribution and reporting that connects first click to enquiry, booking and outcome — replacing guesswork with insight and enabling smarter decisions over time.

6

Enterprise Web Solutions and Learning Management Systems

We build connected corporate websites, e-learning platforms, clinic and location finders, and CRM integrations that support physician education, measure marketing engagement, and build patient trust.

Proud and humble affiliates of

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Good people. Sharp thinking

Meet the team

Over 60 years of combined experience in pharmaceutical, healthcare and aesthetics combined with fresh ideas and fast outputs.

Dave BaldwinDave Baldwin

Dave Baldwin

Founder & CEO

A LITTLE MORE HUMAN.

Dave connects the business ambition to the human need. Whether it's a single clinic or a global brand, Dave asks the awkward questions early, then turns the answers into a clear direction everyone can get behind.

Their kind of challenge

Brand positioning · Digital strategy · Making the complex feel simple

“Single clinic or global pharma brand, the work starts in the same place: strategy.”

Chris SpoonerChris Spooner

Chris Spooner

Director

A LITTLE MORE HUMAN.

Chris keeps the business honest to why it started. Chris steps back from the day-to-day to ask the bigger questions, builds the partnerships that open doors, and gives the leadership team the confidence—and the challenge—to make the calls that matter.

Their kind of challenge

Business direction · Governance · Partnerships

“The best oversight doesn't slow things down. It stops the wrong things speeding up.”

Avi NairAvi Nair

Avi Nair

Chief Digital Officer

A LITTLE MORE HUMAN.

Avi turns bold digital ambitions into strategies that actually deliver—and prove it. Equal parts big-picture thinker and hands-on operator, Avi tracks the metrics that matter and makes complex digital transformation feel effortless.

Their kind of challenge

Digital strategy · Performance & analytics · Customer experience

"The best digital experiences disappear into the background."

Jo NealJo Neal

Jo Neal

Commercial Director

A LITTLE MORE HUMAN.

Jo finds the growth in the detail. Jo joins up strategy, partnerships and pricing to help out clients turn opportunity into revenue—and gives every proposal a clear purpose.

Their kind of challenge

Commercial strategy · Partnerships · Growth that lasts

"Good strategy opens the door. Good numbers tell us which one."

Catherine HodgkinsCatherine Hodgkins

Catherine Hodgkins

Head of Operations

A LITTLE MORE HUMAN.

Catherine gives the team the systems that keep their promises. Catherine turns complicated moving parts into clear, working processes, and knows when a small fix can save a whole project.

Their kind of challenge

Process & systems · Delivery · Team coordination

"Strong operations give small companies the ability to turn ambition into growth."

Issy SpoonerIssy Spooner

Issy Spooner

Digital Marketing Analyst and Client Liaison Officer

A LITTLE MORE HUMAN.

Issy brings clarity to the numbers and the people behind them. From a single campaign metric to a client's bigger goals, Issy finds the thread that makes the data make sense and keeps everyone on the same page.

Their kind of challenge

Campaign analysis · Client relationships · Reporting that lands

"A number nobody understands isn't an insight."

Millie CraneMillie Crane

Millie Crane

Digital Marketing Analyst and Client Liaison Officer

A LITTLE MORE HUMAN.

Millie makes sure the right content ends up in the right place. From a single page update to a full site update, Millie turns plans into something live, and catches the small details that make a client's site feel cared for.

Their kind of challenge

Content implementation · Site management · Client relationships

"The best relationships are built on honest, regular conversations."

Danielle ParcellDanielle Parcell

Danielle Parcell

Marketing Consultant North America

A LITTLE MORE HUMAN.

Danielle turns search, web and marketing detail into measurable growth. From technical SEO and site structure to campaign builds and conversion tweaks, Danielle finds the small fixes that compound into big results, and knows exactly which lever to pull next.

Their kind of challenge

SEO & search visibility · Website optimisation · Marketing consultancy

“The details nobody notices are the ones that get you found.”‍

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Get a free audit

Looking to grow your online presence? Let’s build something great together!

Book your no-obligation, complimentary Digital Health Check

Interface design

We review visual hierarchy, typography, imagery and interface consistency to see how clearly your website communicates. We identify design improvements that make key messages easier to scan, important actions easier to recognise and your brand more coherent.

Navigation & usability

We explore menus, page structure and key journeys on desktop and mobile. We highlight confusing labels, unnecessary steps and awkward interactions, helping visitors find the right service, compare their options and understand where to go next.

Accessibility

We check keyboard access, colour contrast, headings, image alternatives and form labels for accessibility barriers. We also review focus states and error messages, prioritising practical improvements that help more people navigate your website and complete key tasks.

Speed & responsiveness

We assess loading speed, interaction delays and layout stability using Core Web Vitals and practical checks. We identify oversized images, unnecessary scripts and other bottlenecks, with clear priorities for a faster experience on mobile and slower connections.

Technical SEO

We check whether search engines can discover, crawl and index your key pages. Our review covers internal links, metadata, redirects, duplicate content and relevant structured data, identifying technical obstacles that affect how your services appear in search.

Content & credibility

We review how clearly your content explains services, answers customer questions and demonstrates expertise. We identify unclear claims, outdated information and missing details, helping you create more useful pages that build confidence and support informed decisions.

Conversion journeys

We follow the route from first visit to enquiry or booking, examining calls to action, forms, reassurance and error handling. We identify where visitors may hesitate or leave, with practical recommendations that make the next step easier.

AI search visibility

We assess how clearly search systems can access and interpret your content for AI-generated answers. Our review covers page structure, business information and evidence of expertise, strengthening the foundations that help systems understand and reference your website.

Get in touch

BOLTS

BY

ZEUS

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We'd love to talk

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Timestrip
Dr. Rami
Skin Medical
L'atelier Aesthetics
No. 101 Harley Street
The Wright Practice
LIPOCURA
SkinPen